Mens Shorts and Gear Ruling the Tradeshow Floor at CURVE NV
Arriving in Las Vegas and heading towards CURVE NV (www.curvexpo.com) at the bi annual Swim Lingerie Trade show for buyers and merchants, I am expecting to see the latest in laced up corsets and glittery sheer panties.
Instead much to my surprise, staged center court, I instantly spot a full row of mens mannequins dressed in style and wear ruling the show.
With brand names like PULL-In (www.pull-in.com), AUBADE (www.aubadepro.com,
www.lingeriefrancaise.com), and Bia Boro (www.biaboroapparel.com), these well known names also create soft and sexy designs for women as well.
Meanwhile not too far away and across the isle were new upcoming women's labels with mens inspired designs apparent in Les Lunes (www.leslunes.com) and Knickerocker (*). Their boy short sets and sexy glam cutouts reach out to both tomboys and sexy vixens.
My guess is that this will be a good year for mens sales and expect to see more men shopping for themselves at the mall.
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