Looking amazing is a must in the fashion industry. This past weekend the James Royal Palm hotel took care of that need as they hosted the Lifestyle Retreat Lounge. For the fourth annual year the LRL pampered guests as they spent the day sampling complimentary appetizers and drinks from Fifty Pounds Gin, Vida Tequila and the Florida Cookery, getting their nails designed by LVX, which this season partnered with Mara Hoffman for their swimwear collection, and getting their hair done by a stylist from Safar who had a pop-up salon where they gave all willing attendees 5 minute makeovers. LRL also gave companies the opportunity to present their new collections to industry buyers, and the media. Among those showcasing their brand was Ibiza Passion, whose bright colors added a splash of fun to any attire. Clothing line Long Hair Don’t Care even had a photo booth where everyone had a chance to take playful pictures with props such as fake mustaches and big Mexican sombreros, all while learning about the inspiration for this collection by founder Kasey Murdock who was there giving away complimentary t-shirts. Among those attending were model Nina Agdal, the face of the event and famous designer Betsey Johnson! The LRL helped everyone relax and step out of the heat for a few hours of fun and networking.
learn more about the event at www.miamiswimweek.com
PHOTO : Jeimy Martinez
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